Creative Ideas and New Tech; What’s to Come in 2023
The Future is Here
We’ve explored major advancements in creative ideas and new technology and how they impacted brands and consumers in the last year. We’ve all been hearing the terms ‘A.I.’, ‘Crypto’, ‘Bots’, ‘Web3’, and many more. Mainly because they’ve been developing technologies for quite some time, and even years before reaching their final version, they have already transformed the world. This means that the way companies conduct business must change. The way that brands have to get creative to penetrate consumers’ top-of-mind now requires a new set of rules. And most importantly, managing a remote global task force is now a must-know, thanks to the WFH post-pandemic revolution.
To a company, the current state of the world presents a brand-new landscape. The tools can get anyone to accomplish anything with just one click. But the creative glue that has to tie everything together, and determine what is the best combination of everything for a particular business model… well… that’s the hardest part to figure out.
At Polar London, we specialise in that. Bringing creative ideas and new technology together. We can easily understand the available tech and your business model’s challenges, and by pouring our creativity and talent-without-borders approach we can make 2023 a point-turning year for any brand’s growth.
Take a look at what this year holds for brands and marketing team’s when talking about how creativity and tech can take your company to the next level.
Artificial Intelligence and Machine Learning
These technologies can be wrapped up in a simple term: ‘ChatGTP’. This product has finally tipped the scale worldwide, so that everyone can now understand the power of A.I. With the power of an advanced human brain, topped with all the world’s knowledge on a given subject. You are looking at a tool that can think and solve problems that would have taken hours for entire teams in the past.
Trained conversational bots to either cater to your consumers with more solutions or just answer their questions. Your brand can provide a human-like experience to every customer. And this is just the beginning.
Virtual and Augmented Reality
2022 should indeed have been the VR/AR year. But with Meta’s Metaverse flop, that did not quite happen. Did it?
The underlying technology is now very well developed and has matured enough for companies to start rolling it out through new experiences and ways to reach new audiences. One thing is for sure, they will continue to improve and become more and more affordable. Virtual-based conferences, headquarters, and in some cases even hospitals, will be the new meeting ground for students, customers, and patients to exercise simple visits and social activities. Trying out new outfits, and even wearing makeup to a business meeting without actually using makeup.
At some point in the near future, a brand that does not have a meta-presence in some virtual ground, or merges one of these techs into its channels will be a dying brand.
Blockchain and Cryptocurrency
With a fatal 2022, many people claim 2023 is the year for crypto. But what matters the most is that its underlying technologies (blockchain and decentralized apps) are incredible ways to transform business models. We cannot forget about other aspects like tokenization as a way of rolling out new user experiences.
Fail-proof ticket concerts on the blockchain, certificates of authenticity of coveted items, and even tokenized sneakers that can be changed for the real asset. Giving your users a taste of a cross-over experience using some of these techs can help you reach newer audiences while portraying your brand as innovative.
5G and The Internet of Things (IoT)
The worldwide deployment of 5G is steadily going on. This will allow the everyday user to consume more data and do it faster. This expands the possibilities and capabilities of the IoT landscape. We foresee most everyday items being connected to some kind of platform in the near future, and providing users with key insights to improve their lives.
Something as simple as a bottle that can tell you if you need to drink more water to be healthy, up to more complex things. Turning products into IoT can also help brands better understand their users’ behaviour, with accurate data that could not be mined before.
Hybrids and Conclusion – Creative ideas and new technology
Creativity is key because these technologies are not transformative only on their own. Bringing creative ideas and new technology together, combining them will be the secret to creating the products and experiences and companies of tomorrow.
Also, in this borderless world, learning how to manage and work with global talent across the world, distributed in teams that perhaps will only meet each other through a screen in their homes… is paramount.
That’s why at Polar London we offer the rely on talent without borders. Working with the best, not of a particular country, but with the best [period].
If you want to take advantage of our unique edge and creativity to understand the perfect mix that can take your company into the next era… Polar London is the right place to start.
