Help Fujifilm execute an efficient lead generation campaign, including an always-on social activation focused on community building.
Challange
B2B lead generation – How can we help FUJIFILM build brand affinity with Vietnamese SMBs looking to upgrade their office solutions despite having limited budgets?
Project Scope
Digital Campaign
Launch Location
Vietnam
Target Audience
B2B: Vietnamese SMBs.
Our Approach
Polar London collaborated with FUJIFILM to boost B2B leads through focused messaging and targeted ads. This involved intelligently matching products and services with consumers’ key need states.
By capitalising on targeting audiences with localised and relevant content, optimising based on the level of engagement, and serving the most relevant content, we guided customers to connect with the brand through a central landing page.
Spanning paid and social activations, a clear customer conversion strategy, bespoke custom landing pages, and agile testing and optimisation, we surpassed KPIs with a lean budget.
Services
Comms strategy, creative ideation, ad production, digital display, and website landing page design.
Conclusion
A hyper-targeted ad campaign with over 9.5 million impressions and 400,000 completed views. We produced a B2B digital campaign that drove a 41% uplift in lead generation.
