Gojek Digital Campaign. How do we help a mobility-tech brand celebrate 3 years running during a global pandemic!
Challenge
Gojek wanted to celebrate its 3rd Birthday. Polar London was asked to help craft a digital campaign during lockdown to increase brand love!
Location
Vietnam
Industry
Mobilty-Tech
Target Audience
B2C: Generation Z, Urban population
The big idea
We wanted to create a campaign that everyone would relate to. This is a celebration of the ‘New Us’. Lockdown has made everyone try new things, acquire new skills, and reinvent businesses to stay afloat.
Case Study Video
Over 5 million campaign views in 1 week
The campaign celebrates the new skills that people have acquired over the lockdown period.
A collection of key visuals
Our Approach
Our creative teams crafted a peppy jingle and a collage animation, the best way to bring to life the journeys of our three key characters: Hanh (a Gojek user), Mama Dung (a fried chicken stall owner), and Nghia (a Gojek driver) during lockdown. We developed the concept through to production, supporting our clients at each stage of the process.
Social content
Services
- Campaign concepting
- Hero Video & Key Visuals
- Social assets for owned channels
- Display ads
- Youtube contextual banners
- Co-branded Partner network assets
The results
Polar found a unique way to resonate with how the country was feeling, we delivered a hyper contextual suite of ads and utilised KOLs to help spread the word. We executed a bespoke illustrated art direction and animation treatment to capture the audience imagination and attention
- 5 million views in 1 week
- 15 million total views
- 16,000 unique mentions
- 697,138 likes
- Share of voice up 43%
- Gojek hits an all time high of 201 million impressions
