Gojek Digital Campaign. Help demonstrate to existing users how Gojek can reposition thier brand
Challenge
Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, food delivery, logistics, and many more.
They needed a digital campaign for all Gojek users that demonstrates how they are approaching all things ‘safety’, particularly elevated during the current global pandemic.
Hero video content
Location
Vietnam
Industry
Mobilty-Tech
Target Audience
B2C: Generation Z, Urban population
Approach
Our creative teams crafted a campaign that was activated with a hero video and cut downs, along with supporting digital campaign assets that captures the essence of recent popular culture, leaning on a captive audience we crafted an illustrative campaign to demonstrate how Gojek are taking safety seriously for all its users.
AR – Instagram game
A social campaign
Our creative and tech teams crafted an engaging Instagram game, using the latest in AR filters and Spark AR, shared as a insta story, the players are challenged to dodge the virus and collect rewards, using simple head movements that control the hero character from left to right via the end users camera. Partnering with key influencers to help promote the game.
Hero visuals
Social content
We crafted and executed a range of social content to support the lifecycle of the safety campaign.
Services
Creative ideation, ad concepts, storyboarding, art direction, shoot produciton and management, editing, social ad creation and key visual design.
Deliverables
- Campaign concept
- Hero video and cut downs
- Social content for owned channels
- AR – Instagram game
- Display ads
- Youtube contextual banner
