Help create a digital campaign that puts GoSend front of mind for any customer delivery needs, while helping to establish its brand positioning!
Hero film
GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!
Challenge
GoSend was launching its delivery and shipment service ‘GoSend’ at a time when consumers were not looking at GoJek for shipment requirements at all. The shipment and delivery category is highly feature-driven – GoSend needed to be launched in a memorable way that not only puts GoSend top of the mind of the consumers whenever any delivery needs arise but also firmly establishes its key features – affordability and convenience.
Location
Vietnam
Industry
Mobilty-Tech
Target Audience
B2C: Generation Z, Urban population
Hero visuals
Our Approach
To position GoSend as the go-to solution for delivery needs and establish its brand, we used a creative strategy that highlighted the service’s speed, reliability, and convenience. By using exaggeration and contrast, the hero film showcased how GoSend effortlessly eliminates stressful delivery moments in consumers’ lives.
Through compelling storytelling, humor, and a cohesive visual identity, we brought GoSend’s key features—affordability, reliability, and convenience—front and centre. Our campaign extended to mobile and social assets, aligning messaging to engage the urban, tech-savvy Gen Z audience in Vietnam and solidifying GoSend’s brand positioning.
Behind the scenes
Services
Creative ideation, ad concepts, storyboarding, art direction, shoot produciton and management, editing, social ad creation and key visual design.
