Help create a digital campaign that puts GoSend front of mind for any customer delivery needs, while helping to establish its brand positioning!
Challenge
Project Scope
Launch Location
Industry
Target Audience
Our Approach
To position GoSend as the go-to solution for delivery needs and establish its brand, we used a creative strategy that highlighted the service’s speed, reliability, and convenience. By using exaggeration and contrast, the hero film showcased how GoSend effortlessly eliminates stressful delivery moments in consumers’ lives.
Through compelling storytelling, humor, and a cohesive visual identity, we brought GoSend’s key features—affordability, reliability, and convenience—front and centre. Our campaign extended to mobile and social assets, aligning messaging to engage the urban, tech-savvy Gen Z audience in Vietnam and solidifying GoSend’s brand positioning.
Services
Creative ideation, ad concepts, storyboarding, art direction, shoot produciton and management, editing, social ad creation and key visual design.
GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!
Conclusion
