Littlepay, helping a leading Payment platform to enhance and streamline it’s users online experience.
Our Challenge
Littlepay, a cutting-edge payment processing company, partnered with Polar London to elevate its digital presence and optimise its product communications for market readiness. As a leader in micro-payment solutions, Littlepay required a robust approach to enhance their online user experience and elevate their digital offerings.
Location
Australian led, UK and European activation.
Industry
Fintech, PayTech.
Target Audience
B2B, Fintech.
Objectives
Identify the primary challenges facing Littlepay’s marketing team in the competitive payment processing industry and outline the steps needed to develop a robust digital strategy that aligns with Littlepay’s business objectives. Enhance website performance, improve online user journeys, elevate the online brand experience, and increase brand awareness.
Our Approach / Strategy
It began with a kickoff session, during which key stakeholders from both the client side and Polar London (including our Tech Director, Production Director, and UX Lead) gathered to discuss the project’s scope, goals, and strategic direction. This session informed our roadmap, priorities, budgets, and KPIs, evolving into ongoing technical, UX, design, and development sprint planning.
This session allowed us to:
- Understand Littlepay’s vision and market positioning.
- Identify the primary challenges facing Littlepay in the competitive payment processing industry.
- Outline the steps needed to develop a robust digital strategy that aligns with Littlepay’s business objectives.
Services Provided
Tech counsel, UX, design, front and backend development, QA, and SEO.
The partnership with Littlepay involves continuous optimisation to support market expansion efforts. Key elements of this collaboration include:
Website Redesign and Development:
Enhancing their site with a responsive design to ensure accessibility across all devices.
Content Management System (CMS) Integration:
Improving their CMS to allow the Littlepay team to easily manage and update content.
Technical Support and Maintenance:
Providing support for third-party API integrations to enhance platform functionality and conducting regular SEO audits and performance tracking to improve search engine visibility and site performance.
