FX Website. UX – Design & Build. Foreign Currency Direct had 4 separate brands that they wanted to migrate under one new identity, covering both private and corporate customers.
Project Scope
Launch Location
Industry
Target Audience
The Challenge
With a new brand identity in hand, Polar were asked to help design and build a new website to convert customers to use thier platform for foreign currency exchange,
Objectives
The project included an in-depth UX review of the current sites, a Martech business strategy and technical understanding to implement and integrate with a sophisticated and complex backend architecture.
Our Approach
- Technical Audit: A deeper understanding of the existing technical architecture
- Competitor research: Understand the FX landscape and what best in class looks like
- UX. Design and Prototype: Explore user journeys, proposed site map structure and user experience
- Development: Sprint planning for MVP launch, front and backend development
- Quality Assurance: Test and optimise as part of our development process
Responsive design
Implemented responsive design to ensure seamless usability across devices, delivering consistent functionality and aesthetics on desktops, tablets, and smartphones, enhancing accessibility and engagement.
Deliverables
- UX: Strategy / Wireframes / Sitemaps and Prototype
- Responsive design
- Front and backend development
- Martech; Technical and strategic business logic and integration
- Backend integration with D365 & GTM
- SEO optimisation
- Security optimisation
- Quality assurance
- Deployment and ongoing maintenance
- Suite of refreshed branded digital comms
Email templates & digital banners
The results
- Bespoke custom built word-press website
- Re-architected backend systems and process
Refresh Martech capability - In-depth user testing & optimisation to increase conversations
- Number 1 on Google Search – dominated organic rankings
- Decreased bounce rates
- High ranking SEO scoring
- Richer end to end customer brand experience
- Ongoing introduction of new product features
Conclusion:
“Dedicated, professional and adapted well”
Polar London worked with Lumon to support us with our new brand launch, website and digital activation. They are dedicated, professional and adapted well to work around our digital business requirements. They helped transform how we manage our online presence, helped craft a clear tech strategy and were hands on with every detail.
I would highly recommend working with Polar London, the strength of their niche digital expertise was exceptional and we continue to work with them to help grow our own online offering.
