Help redesign and build a large scale complex product led website.
Our Challenge
Netbase Quid had recently rebranded and sought to boost its online footprint by enhancing the design, UX, and development of a new complex website. In partnership with another branding agency, our role was pivotal in ensuring technical excellence and top-notch quality assurance throughout the development process.
Project Scope
Website: UX, Design & Build
Launch Location
United Kingdom
Industry
Tech. Marketing
Target Audience
Agencies, Marketing & Comms teams, Data Scientists, Customer Experience leads.
Check out www.quid.com
AI-Powered Consumer and market intelligence.
Objective
Support the branding partner in Netbase Quid’s ambition to revolutionise their online presence, requiring a website that was not only visually appealing but also technically sound and user-friendly. Their objectives included an enhanced user experience, seamless CMS integration via HubSpot, and an adaptive design to drive conversions.
Our approach
- UX Design and Technical Consultation: We provided expert guidance on accessibility and core functionality to ensure an optimal user experience.
- Technical Documentation and Client Counselling: Our team offered in-depth technical support and client consultation, enabling informed decision-making throughout the project.
- Bespoke Theme and Module Development in HubSpot: We created a custom theme and modules in HubSpot tailored to meet the unique needs of Netbase Quid.
- Drag-and-Drop Module Functionality: This innovative feature allows for flexible, user-friendly page building, empowering the client with creative control.
- End-to-End Technical/Development Support: Our comprehensive support covered all phases of development, ensuring seamless execution and delivery.
- Collaborative Project and Production Management: We worked closely with our partner agency, ensuring a unified approach and a cohesive end product.
Services
Client and agency technical counsel, design and UX oversight, front and backend development on HubSpot, production management, and quality assurance.
- Robust Development: Our rigorous testing and quality assurance measures resulted in a reliable, high-performing website.
- Responsive Design: The site’s adaptive layout enhances user engagement and drives conversions.
- Integrated CMS: With a fully integrated CMS, the client can effortlessly manage content and updates.
- HubSpot CRM Integration: The seamless integration with HubSpot CRM connects site interactions directly to the sales team, enhancing lead generation.
- Elevated Customer Experience: The new website offers an enhanced online experience, reflecting the innovative spirit of Netbase Quid.
Conclusion:
Our collaboration exemplifies Polar London’s commitment to quality and innovation. By combining our technical expertise with a deep understanding of client creative needs, we have delivered a website on Hubspot that not only meets but exceeds expectations.
Other work
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Website: UX, Design & Build
