Help redesign and build a large scale complex product led website.

Challenge

Netbase Quid had recently rebranded and sought to boost its online footprint by enhancing the design, UX, and development of a new complex website. In partnership with another branding agency, our role was pivotal in ensuring technical excellence and top-notch quality assurance throughout the development process.

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Location

UK

Industry

Tech. Marketing

Target Audience

Agencies, Marketing & Comms teams, Data Scientists, Customer Experience leads.

Objective

Support the branding partner in Netbase Quid’s ambition to revolutionise their online presence, requiring a website that was not only visually appealing but also technically sound and user-friendly. Their objectives included an enhanced user experience, seamless CMS integration via HubSpot, and an adaptive design to drive conversions.

Our approach

1. UX Design and Technical Consultation: We provided expert guidance on accessibility and core functionality to ensure an optimal user experience.
   
2. Technical Documentation and Client Counselling: Our team offered in-depth technical support and client consultation, enabling informed decision-making throughout the project.
   
3. Bespoke Theme and Module Development in HubSpot: We created a custom theme and modules in HubSpot tailored to meet the unique needs of Netbase Quid.
   
4. Drag-and-Drop Module Functionality: This innovative feature allows for flexible, user-friendly page building, empowering the client with creative control.
   
5. End-to-End Technical/Development Support: Our comprehensive support covered all phases of development, ensuring seamless execution and delivery.
   
6. Collaborative Project and Production Management: We worked closely with our partner agency, ensuring a unified approach and a cohesive end product.

Services

Client and agency technical counsel, design and UX oversight, front and backend development on HubSpot, production management, and quality assurance.

Results

• Robust Development: Our rigorous testing and quality assurance measures resulted in a reliable, high-performing website.
  
• Responsive Design: The site’s adaptive layout enhances user engagement and drives conversions.
  
• Integrated CMS: With a fully integrated CMS, the client can effortlessly manage content and updates.
  
• HubSpot CRM Integration: The seamless integration with HubSpot CRM connects site interactions directly to the sales team, enhancing lead generation.
  
• Elevated Customer Experience: The new website offers an enhanced online experience, reflecting the innovative spirit of Netbase Quid.

Conclusion: Our collaboration exemplifies Polar London’s commitment to quality and innovation. By combining our technical expertise with a deep understanding of client creative needs, we have delivered a website on Hubspot that not only meets but exceeds expectations.