Visit Qatar & Qatar Airlines – Help create a digital ad campaign to encourage global trotters to stopover
Challenge
Project Scope
Launch Location
Industry
Target Audience
passing through Qatar on
long-haul transfers.
Objective
David Beckham was appointed as the brand ambassador for Qatar. Utilising existing assets from a photoshoot with David Beckham, the objective was to produce a range of digital display ads. Polar needed to design, animate, craft, and build a variety of mobile, desktop, OOH, and online ads across the GDN network and other social channels.
Our Approach
Our first step was to audit all existing assets available, enabling us to identify the right images for the appropriate formats. We then helped develop a creative route to effectively animate and push the narrative into the suitable format. By moving resources from the UK to the US, we were able to respond across time zones, maintaining momentum and accommodating ongoing adaptations and amendments while ensuring quality and speed throughout the end-to-end delivery. This allowed us to adapt seamlessly to a fast-paced campaign rollout.
Services
Creative ideation, storyboarding, retouching, editing, translation. Produciton: HTML5 rollout and final asset creation.
The results
Multiple high end assets being rollout around the world to help raise awareness and drive new tourism to Qatar.
Conclusion
