Visit Qatar & Qatar Airlines – Help create a digital ad campaign to encourage global trotters to stopover

Challenge

Help travellers to experience the cuisine, culture and adventures that Qatar itself has to offer. Working with David Beckham as the campaign icon, we were able to execute and produce a suite of hero assets and supporting content, designed to attract visitors from around the world.

Location

UK & Middle East – Qatar

Industry

Travel and tourism

Target Audience

B2C and B2B: Travellers passing through Qatar on long-haul transfers.

Objective

David Beckham was appointed as the brand ambassador for Qatar. Utilising existing assets from a photoshoot with David Beckham, the objective was to produce a range of digital display ads. Polar needed to design, animate, craft, and build a variety of mobile, desktop, OOH, and online ads across the GDN network and other social channels.

Our Approach

Our first step was to audit all existing assets available, enabling us to identify the right images for the appropriate formats. We then helped develop a creative route to effectively animate and push the narrative into the suitable format. By moving resources from the UK to the US, we were able to respond across time zones, maintaining momentum and accommodating ongoing adaptations and amendments while ensuring quality and speed throughout the end-to-end delivery. This allowed us to adapt seamlessly to a fast-paced campaign rollout.

Leaderboards / Skyscrapers & Mob ad units

Social content

Services

Creative ideation, storyboarding, retouching, editing, translation. Produciton: HTML5 rollout and final asset creation.

The results

Multiple high end assets being rollout around the world to help raise awareness and drive new tourism to Qatar.

Conclusion: Polar helped produce and optimise a digital ad campaign at scale. Taking original photographic assets and turning them into an elegant creative ad campaign.