Threads Or Threats?…
Zuckerberg’s Latest Feat And How To Seize It!
You don’t need to be a Millennial or Gen Z to know that there is a new social media bad boy in town. The word ‘Threads’ has been all over the news, and it is for a reason.
Mark Zuckerberg’s Meta (formerly known as Facebook) has recently launched a brand new app named Threads. The TL;DR is that you can think of it as Zuckerber’s Twitter, or as Elon Musk sentenced: the Twitter copycat.
We’ve all heard stories of how businesses and media celebs were made and thrived just for being on the right social apps at the right time. So when a new app is released, and it is as massive as something Meta could do, a new world of opportunities opens up.
To understand the power of threads, we’ll let the numbers speak. It broke the global record of how fast an app can reach 1 million users, and within seven hours it already had 10 million signups. As a reference, it took streaming titan Netflix 3.5 years to get 1 million users.
Who’s On Threads?
The app is so new that there are no official demographics. But since crossing over as an Instagram user (also owned by Meta) was so easy, we can extrapolate that it will share much of the same demographics. But there is a wild card, many people that are not social media fanatics also hopped on the app just because it was new, and curiosity can be a powerful driver.
At the same time, we all know that when a social network is relatively new, the algorithm tends to be a lot softer and more beneficial to a regular user. This translates into growing your account super fast, with little to no barriers.
Lastly, corporate brands cannot afford the luxury of not being on Threads, so if you jump on the app you will see a lot of them as well.
The Not-So-Unexpected Backlash
The name ‘Threads’ is not new, in fact, it was the main name of an old Meta app. What is new, is the fact that now it represents what Twitter no longer is.
Lately, many people questioned if Mr Musk -despite being a world-class genius billionaire- has the right skill set to lead Twitter. An unstoppable backlash has been ramming against the blue bird since Elon stepped in and did some not-so-user-friendly changes. In fact, these changes literally seem to have users’ best interests as a last priority.
From charging for blue badges, forbidding people to read Twitter without being logged in, and putting a limit on how many tweets you can read -unless you pay, of course. This created the perfect recipe for a mass exodus, although people had nowhere else to go.
The exquisitely accurate launch timing of Threads changed that in a heartbeat.
We can state that even though Twitter may be back on track financially speaking, product-wise is in very tight dire straits.
If you enjoy the battle of the tech titans, you can read more here:
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https://www.theguardian.com/media/2023/jul/06/threads-review-twitter-without-rough-edges-or-news
How To Milk Threads For Your Benefit?
Since we are in the early days, all we can say is that a lot could happen. Just because it is known as the Twitter copycat, it does not mean that people will use it exactly as Twitter.
Some people will use it to replicate their Twitter account, whereas others will use it as an extra outlet to create an expanded experience to what they already offer on their Instagram page.
This is the phase to get creative, test things, iterate, and discover how the world will leverage Threads.
The opportunity is massive. Why?…
Imagine if you could travel back in time to Twitter’s early days, with all the knowledge you have today about social media. You could very well become one of the most successful accounts on the platform.
Where We Step In
Since this opportunity is truly massive indeed, time is of the essence. With such a staggering user base growth, the algorithm will quickly become less favourable -since they do not need to beg for users.
Relying on a creative partner such as Polar London can be the key to unlocking the Threads realm for your business, and turning it into another successful funnel.
At Polar London, we master the craft of bringing together the latest tech trends with creative ideas and put these at your business’ service.
These are exciting times, that won’t last forever…
Get in touch with us and seize every opportunity that this new daunting world has to offer, and don’t forget to check out our own Threads page here:
